If you’ve ever felt overwhelmed by figuring out which topics to write about on your blog, or how to arrange your content schedule, then this is the post for you.
Blog burnout happens easily, and for many people finding the right content is the number one cause that leads to burnout. Working from home can be an uphill battle for many people, check out this post on being able to balance your work/home life effectively.
Choose a planning method that will work for you: What works for one person does not work for everyone else. While I may be able to hang tough and work on my content from 7pm-2am, several nights a week, that may not be ideal for everyone else, especially if you still work a full-time job. Not only that, while some people put in hours nightly, if you are super effective, you may only need to plan once a week. I have set my schedule up to where many of my posts are written at least two months in advance. This gives me time and an opportunity to take on extra projects, and plan additional content and add it in if necessary.
Create a posting schedule: This is something that I still struggle with, however, I have gotten better at it over the last few months. I try to post about three-four times a week. However, I know there are bloggers who post content every single day. If that’s your thing, go for it. The key is once you create your posting schedule make sure you stick to it. Your readers will come to expect a new post based on your posting habits, so don’t let them down.
Don’t forget about special days: Holidays are so important. I have a tendency to forget them. Don’t be like me! Christmas, Valentine’s Day and New Year’s, are the same days every-single-year, so why not go ahead and work on content for those days? If it’s a special DIY or GRWM (get ready with me), make sure you post it in advance and not the day of. This will give your post time to circulate and give your readers and opportunity to try it out.
Revisit old posts: Content upgrades are an excellent way to add subscribers and additional traffic to your blog. If you have ideas of printables and other items you can add, make sure you do! If there are posts that you can expand on and do a series, try that as well.
Take advantage of Pinterest: Pinterest is really one of the best sources of blog topics. There are countless pins of “150 blogs topics you can write about”. So if you are stumped, definitely take advantage of this.
Sponsored post: If you have any sponsored post, make sure you get them scheduled in a timely fashion, the last thing you want to do is fall behind. It may damage your reputation with potential brands.
Monthly post: If you have a series of posts that you do monthly such as income reports or traffic reports, make sure you get those scheduled. You know that you will always have these topics each month, so that makes planning a *tad* bit easier.
Once you get an effective routine down, this will help you to create and curate the content you need. I always aim for at least 25 blog posts per month. Just to stay on the safe side. If I get halfway through the month and decide not to post anymore, I just reschedule the remaining items for the next month. This is especially true when I have posts that have done better than expected.
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