You’ve heard time and time again Pinterest is the main source of traffic for bloggers. Yet you look at your stats and you may have only one or two visits from Pinterest every day.
Or worse…you aren’t even using Pinterest.
Being a successful blogger means taking all of the tools available to you, and utilizing them to get that you want. In this case, if you are not using Pinterest to drive traffic to your blog, then you need to start. With over 2 billion monthly searches on Pinterest alone, there is no reason every blogger shouldn’t be utilizing this platform. So if you aren’t, then do so, as soon as you finish reading this post.
If you aren’t familiar with Pinterest, let me give you a few basics. First, Pinterest nothing but a giant search engine that highlights bloggers and other creatives. Honestly, if there is anything you are looking for, Pinterest is more helpful than Google, Yahoo! or even Asking Jeeves (I’m showing my age now). Secondly, it’s because of this that you have to treat Pinterest just as you would Google.
This means you have to know, understand and use SEO.
If you are like me then SEO is simply the devil.
The good thing is, I am here to help. It’s taken me some time to master Pinterest, but I have and now I am going to show you.
Pinterest SEO is very simple. In fact, it’s so simple, you will wonder why didn’t start using this a long time ago. The thing you want to remember is to use the appropriate keywords when pinning your image. This will be the only way to ensure that you pin is discovered when people are searching. Keep reading for a rundown of how to get your pins seen on Pinterest.
Understanding the Pinterest Algorithm
Pinterest uses what is called “Smart Feed” and it works like this: Pinterest categories pins on your smart feed by showing only the best pins first.
This means your pins must have all of the following:
- High pin quality (i.e. rich pin).
- Your personal pinner quality must be good. (Are you repinning frequently? Also, are you repinning content from others?)
- Are the pins you pinning related to you and your profile?
- Have you converted to a Pinterest business account?
Well, what makes them the “best”?
Well there are a number of factors that contribute to this:
- How many repins it has received.
- Any pins that are related to your pins.
- Pins from similar interest
You are probably thinking what on earth?
I know. Trust me.
Don’t fret. If you aren’t getting enough reach on Pinterest, more than likely one or a combination of the above may be the issue. Let’s take it step by step on what you should do.
Start a Pinterest Business Account
If you haven’t done this, then you need to immediately. This gives Pinterest a way to track the pins coming from your site. This is how they deem whether or not your site is a quality site. Want to switch to a business account and get the most out of it? Here’s how:
What exactly are these “rich pins”?
Rich pins help to improve your ranking across Pinterest. Rich pin approval allows for Pinterest to pull information and analytics from your blog about the quality of your information and pins.
Increase Your Pinner Quality
This is essentially how Pinterest views you as a pinner. There are a few factors you have to consider with this.
Does the content you produced get repins and likes?
Do you produce high-quality content?
How often do you repin content of others?
If your answer is no or maybe to any of these here is how you can work on your pinner quality.
Make sure you are actively pinning.
This may seem like an arduous task, but it’s not. Sites like Tailwind will help save you time and will actually help you find the optimal times to pin, by automatically pinning content for you. This helps keep you active on Pinterest without you having to actually sit in front your computer. If you haven’t tried Tailwind, you can sign up through my link here and receive a free month.
Make sure the content you are repinning is quality content.
Not only do you have to produce quality content yourself, you need to make sure you are repinning/sharing quality content. This means repinning the most popular pins, to the appropriate boards. Don’t pin just for the sake of pinning.
Increase your pin quality
For this Pinterest will take into account all versions of a pin you have. As long as your pins are actively being repinned and to the right boards, this is one step to increasing a pins quality.
Other things you can do:
Make sure you have high-quality graphics
Pinterest was created to be a visual tool, so of course, this means you want to make sure that the graphics you use are of nothing but the highest quality. Here are few tips to creating high-quality Pinterest graphics:
- Use a vertical image 735×1102 is the preferred width and height for images.
- Make sure the image bright and airy; no dark, blurry or otherwise unappealing images.
- Make sure the title of your post is clearly displayed on the image as an overlay text.
- Do different variations of pins for the same post. I typically will do three to four different ones.
The importance of Keywords
As stated at the beginning, keywords will make or break your content. In order to determine the keywords, you should be using when uploading your pin (or even for your post alt text), type the word or phrase related to your content in the search bar.
Once you have typed in the phrase related to your search, look at the suggested terms that come up. These are placed in order from most popular to least. Meaning if I were to search for Pinterest SEO, then the most common search term would be Pinterest SEO tips.
Tada!! This is basically every popular term you need in order to get your pins discovered.
*WARNING* While Pinterest does not yet penalize for keyword stuffing, I urge you to use caution when doing so. Make sure that you are writing descriptions that make sense and not just full of keywords. However, there are many bloggers that recommend this method instead of using sentences. I would say A/B test to see what gives you the most results.
So where do I place these newly discovered keywords?
This is an easy one.
- In your Pinterest business name: Add the keywords after your business name on your profile. This will highlight what you do.
- Your bio.
- Your board titles: Your board titles should represent the content that is being pinned. Unfortuantely we have all fallen into the trap of being quirky. But that won’t help you be seen as a quality pinner. Change your board titles.
- Board descriptions: Make sure you accurately describe what each of your boards are for. Use the appropriate keywords and only pin the appropriate pins.
- Pin Descriptions: This is the alt text description you will see on WordPress. You either use a sentence description or keywords. As I recommended earlier, A/B test to see what works best.
- Blog post titles: This is where your rich pins will come into place. Make sure you use your keywords where appropriate throughout your post.
- Pin images: Make sure you do not save your images to your computers as DCM0098.jpg. Change the name before uploading the pin.
If you are looking to monetize your blog or simply take it to the next level, sign up for the Blog Like You MEAN IT! eCourse. The next session starts July 20th and this class will be limited to 50 students. Hurry we only have 25 spots remaining!
Join my EXCLUSIVE blogging email list!
Do you want to start making thousands every month just by blogging and being active on social media? Let me show you how!