In my post on how to earn money as a new blogger, we talked briefly about having a media kit created.
If you’re looking to work with brands on your blog, then having a media kit is essential. Having to create a media kit can sound very overwhelming at first, but a media kit is pretty simple to put together, and you already have all the information you need! Even if you haven’t been blogging for a long time, you still need to put one together. It will make you and your blog look professional, and brands are more likely to want to work with you if you have one.
What is a Media Kit?
Simply put, your media kit is your blog’s resume. It should explain the who, what, where, when, how and why of your blog, introducing what your brand is all about. It details your blog by its stats, services, any testimonials you have, and samples of your work, in a quick brief summary.
Your media kit should convey your blog’s purpose, as well as what you hope your readers get out of it.
Overall your media kit is given to potential advertisers or brands that you want to collaborate with. It lets marketers know all about your blog, from which topics you write about to how many followers you have on Instagram. -Unknown Source
Should I have my media kit on my blog?
There is no right or wrong answer to this. You can include your media kit as a page on your blog. However, if there is information that you prefer not to have public, you can always have where brands can contact you for a copy of your media kit. I personally prefer to leave it on my blog. This way if brands find my site, and are interested in working with me, they will have all the information about my numbers and reach upfront; allowing them to make a determination from there.
I personally hated when I had a brand contact me for work and then when I would discuss my numbers or page views, they would say “well you are too small for us to work with”. This way my time isn’t wasted by brands who are more concerned with social media numbers, rather than quality content. (Yes that sounds harsh, but it is the truth).
What should my media kit include?
There are basics that all media kits should include; it is also important that you convey your brand in your media kit. This means your color palette and/or logo should be present in your kit along with the following information:
1. Your Logo
2. Your Headshot
3. Purpose of Your Blog
4. Short Bio About Yourself
5. Website Page Views and Demographics
6. Social Media Followers
7. Brands You’ve Worked With
8. Your Services
9. Your Contact Info
10. Your Pricing*
13. FAQ Sheet*
(* These items are optional, however, if you plan to have your media kit online on your blog, I would not recommend putting your rates on your kit).
This area is very important to brands. This is why as a blogger you must treat your blog and your brand as a serious business. As with any business, brands will want to know what kinds of results they can expect from working with you. Your site and social media stats can give some indication of the size of your audience and reach. However, we know that is not always the case, but alas, it’s something that brands want to see. As for which statistics to include, I recommend the following:
- Your subscribers: RSS, social media, etc.
- Monthly page views
- Monthly unique visitors
- Reader demographics (gender, age, income, location)
If your social media stats are pretty low, you still must include them. I like to point out to brands that I have used a new technique to grow my Instagram following by 2500 in two weeks. It shows that I am putting in work and bringing results. Be authentic, don’t try and fudge on your numbers, and whatever you do, DO NOT BUY FOLLOWERS. It looks really bad to have 100,000 Instagram followers yet 20 likes or no comments on your photos. You want to show that you have authentic engagement with your audience, and you want those numbers to match as much as possible.
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