Let’s be real, you probably started a blog to make money, because you read how one blogger makes over six figures per month and a million a year, right?
That’s what I thought.
Don’t be embarrassed or ashamed of it. I’m pretty sure at this rate, nearly everyone is getting into the blogging game in hopes of cashing out at six figures per month.
But let’s be realistic, less than 3% of bloggers make that kind of cash. In fact, most bloggers make less than $2500 a month blogging. Now $2500 isn’t chump change. It’s still a pretty decent amount. Depending on where you live, you just may be able to quit your day job and live off of that monthly amount.
I’m not saying this to discourage anyone from monetizing, but we have to discuss the nitty gritty truth, six-figure results are not typical results for any blogger.
As a matter of fact, most people who try and monetize their blog make more mistakes than they do money.
This is a conversation that has to be had. I see it from so many in Facebook groups wanting to monetize a 3-day old blog. While you can, I wouldn’t. Why you ask? Well, just keep reading.
How do you plan on monetizing? Ads? Sponsored posts?
If this is the first thing you thought of and the only thing you are thinking of, then you need to reevaluate your monetization strategy. Because I can guarantee, this will not help you even reach 5 figure income stats.
Look at this way. You put time, money and energy into creating a breathtakingly beautiful site, only to have your readers click on an ad and take them to another site.
I don’t know about you, but that sucks. How much you make with ads vary, some networks such as MediaVine pay considerably more than Adsense, but not all do. I do pretty well off of ads, but then again I have several blogs in different niche’s that run ads, so I am able to make a decent amount monthly from it. But most people do not run four blogs, so once again my results are not the norm.
As for sponsored posts, while it’s great to do so that you can show brands that you have experience doing reviews and other brand work, you don’t want a blog full of reviews and sponsored postings. This is not only a major turn off for readers, but it can be for certain brands as well. How much you make doing sponsored posts solely depends on your numbers and what brands are willing to pay (and if you will accept). It seems as if more and more brands are trying to undercut influencers and only offer product. But stick to your guns and command your worth. But don’t go overboard doing sponsored posts.
Do you have an audience?
If the answer is no, then why are you trying to monetize your blog? I speak a lot about how micro-influencers and newbies can earn money through blogging (and yes they can), but we have to be realistic. If your blog only gets 40 views a month, there is nothing that I nor anyone else can do to help you monetize until you get your UVM’s and page views up.
Concentrate on growing your social media following and work on increasing those numbers. Even without high page views, if you have a solid social media following with exceptional engagement, you can monetize and get brands to work with you.
Make sure your followers are engaged
And that you are engaging with them as well. Numbers aren’t everything. Especially if you have non-existent engagement. Make sure that when people comment on your photos or blog posts, that you reach back out and reply to them. Being engaged will help later on especially if you decide to venture into creating your own products and services to sell.
Once again, remember followers mean nothing if there is no engagement.
You haven’t clearly defined who your followers are in the first place.
How can you expect to monetize (especially with ads or sponsored posts), when you don’t even know who your audience is? You don’t want to market baby products to single female travelers; the same way you wouldn’t want to market big bulky clutter items to an audience of minimalists.
Find out who your audience is and what they like. By utilizing your analytics properly, you will be able to easily tell what your audience is into.
Did you really think things through
Well this is the main reason for this post, right? You’ve read the blogs, you’ve searched Google & Pinterest, you’ve taken this webinar, read this eBook or that one. But they all have different strategies that have worked for each blogger.
So what are you to do?
You pick one and roll with it. In order to figure out which system works best for you and your blog, you have to know what your overall goal for your blog is.
If you’re impatient, this isn’t for you.
So you picked a strategy and it failed you. The last thing you need to do is give up. It takes some time to implement a plan and for it to produce accurate results. So why would you want to quit after two weeks? Or even two months?
You shouldn’t. With hundreds of millions of blog in the world, let me tell you this: there is room for everyone to eat.
What does that mean?
It means that everyone can monetize and make money if they put the work into it. If you give up you will never know if you could have been one of those six figure bloggers. However, I can tell you once you quit, you won’t be.
Many people know early on that monetization for their blog and turning it into full-time income is their goal. However, don’t go into it blind. There are plenty of networks out there besides AdSense, and there are other ways to monetize outside of sponsored posts. Do your research, formulate a plan, and most importantly be patient.
Remember even Beyonce’ wasn’t built in a day.
Nor was Rome.
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